Virtual representation is one of the strategies used by visual advertising to show landscapes that still does not exist. Social perception about landscape can be "shaped" by advertising. Then the imaginary landscape could be translated into a constructed landscape (GOBSTER, 1996). In the real state business, the investment in advertising using virtual images produces powerful effects on the creation of collective ideas (ROGER, 2007) like "well-being", "green", "grove", "forest". Images have a particularly strong presence in the mass media. The use of native flora is considered as one of the strategies for sustainable landscaping (DALMASSO ET AL., 2008). In semiarid regions, such as Cordoba, this resource, appropriately used, contributes not only to a better use of water but also to the maintenance of biodiversity (CESERE ET AL., 1998).
展开▼
