Status Symbol: What Does it Take to Be a Customer of Choice (CoC)?

摘要

Within the context of the current financial crisis, ensuring preferred relationships is more important than ever. Supply management needs to be "close" to their supplier, to enable a clear understanding on how the ups and downs of the global economy will be co-managed. Firms have begun to explore how access to credit will impact both suppliers and customers, and establish mechanisms for business continuity. Issues around clear communication of payment terms, investment in the business, capacity planning, and long-term planning is clearly difficult to achieve this in cases when suppliers buyers as the enemy!