PHILANTHROPY IN ZOOS AND AQUARIUMS: CONNECTING THE DONOR COMMUNITY WITH WILDLIFE HEALTH PROGRAMS

摘要

The important work performed by zoo and aquarium health professionals is fundamental to the responsible care of wild animals. Frequently core funds to support these efforts require supplementation in order to acquire new technology, initiate or maintain innovative programs or build facilities. The donor community serves as essential supporters and valued advisors. They are partners on a team committed to a joint mission. The process of achieving fund raising goals can be long and difficult. A clearlydefined vision and mission are essential to gaining donor interest in health activities. Understanding the potential donor base and applying development techniques can assist in positive outcomes. Thereafter a commitment to on-going education and attending to the needs of this special donor community are primary to long-term success.