A FRAMEWORK FOR INFORMATION DIFFUSION OVER SOCIAL NETWORKS RESEARCH: Outlining Options and Challenges

摘要

Information diffusion is a phenomenon in which new ideas or behaviours spread contagiously through social networks in the style of an epidemic. Recently, researchers have contributed a plethora of studies, approaches and theoretical contributions related to various aspects of the diffusion phenomenon. There are many options and approaches. However there are only rare research articles consolidating and reviewing the various options. In this paper, we aim to contribute an overview of the most prominent approaches related to the studies of the diffusion phenomenon. We present a framework and research overview for this area. Our framework can assist researchers and practitioners to identify suitable solutions and understand the challenges in the information diffusion over social networks research.