Most of the Blog's studies assumed that dissatisfaction is the opposite of satisfaction and bloggers who are dissatisfied with blogs does not use it,failing to explain about blog users who do not feel satisfied with their blogs but use them continually.Against this backdrop,this study conducted a survey in order to examine how the Blog's satisfactions factors selected through a prior study affect both satisfaction and dissatisfaction of users.The survey results showed that the satisfying factors are divided into four groups.According to characteristics of each group,this study suggests ways to improve and promote blog.
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