New Materials Technology to Enhance Performance with Low Platinum Group Metal Loadings: The Catalytic Converter of the Future - (PPT)

摘要

Look at intersection between market drivers (car sales, emissions regulations, drive cycles....) and technology. Important to look at the Disruptive Technology scenario (refer to Fuel Cell example). But be aware of long sales cycle, slow adoption rate and possible scalability factors - at least in main markets. China could be an exception to several of these factors.