首页> 外文会议>Annual world conference of the Air Transport Research Society >THE EMPIRICAL STUDY ON AIRLINES PASSENGER'S TRUST AND COMMITMENT THROUGH THE SATISFACTION WITH SERVICE RECOVERY
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THE EMPIRICAL STUDY ON AIRLINES PASSENGER'S TRUST AND COMMITMENT THROUGH THE SATISFACTION WITH SERVICE RECOVERY

机译:通过与服务恢复满意度的航空公司乘客信任和承诺的实证研究

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The study is an empirical study for the effects of service justice theory on satisfaction of service recovery for airlines service and for the effects on factors of customer retention; trust and commitment, and customer retention performance; word-of-mouth and repurchase. For this, we made and executed questionnaire based on antecedent studies throughout customers' perceived service justice theory from service recovery framework after service failure. With our empirical analysis, it is possible to be perceived importance of service recovery to managers of airlines service marketing and customer service department, and we wanted to lay out the strategic suggestions achieving performance of customer retention as turning dissatisfied customer to satisfied customer throughout the superior service recovery.
机译:该研究是服务正义理论对航空服务服务恢复满意度的实证研究,以及对客户保留因素的影响;信任和承诺,以及客户保留绩效;口碑和回购。为此,我们根据在服务失败后的服务恢复框架中,根据客户的认识性司法理论,根据安全的研究,从事安全研究进行了调查问卷。凭借我们的实证分析,可以将服务恢复的重要性视为航空公司服务营销和客户服务部门的管理人员,我们希望阐明实现客户保留表现的战略建议,因为转向不满意的客户在整个上级满足客户满意的客户服务恢复。

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