BACKGROUND ON THE STRATEGIC DIRECTIONS SURVEY: Began in 2006 to explore 'Top 10' issues; Snapshot of industry; rate and rank concerns; 10 broad issues, with drill-down on each Expanded scope to include 'focus topic' each year; The Changing Climate in the Electric Utility Industry; Extending Limited Resources Through Efficiency Programs; Managing Transition in Electric Utility Industry 2011 Survey; Continues to investigate the 'baseline responses'; ～700 responses from across the electricity industry; 86% executives or managers; Explores the transition the industry is currently experiencing with a look into electricity's future.
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