A Forecast Model of Advertisement Effect Based on Ito Equation

机译：基于ITO方程的广告效果预测模型

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Ad effect lies on many elements. This paper supposes that the ad effect at T time is the function of Time T and reception rate. Using Ito equation as a continuous random variable,this paper puts forward theoretically an ad effect forecast model,including instant,time-lapse,accumulative and diffused effect models.

机译：广告效果在于许多元素。本文假设T时间的广告效应是时间t和接收速率的函数。本文使用ITO方程作为连续随机变量，理论上提出了一个广告效果预测模型，包括即时，延时，累积和扩散效果模型。

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《International Conference on Management Innovation》|2007年||共3页
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中图分类管理学;
关键词
Advertising Effect; Ito Equation; Lilien Model; Forecast Model;

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A Forecast Model of Advertisement Effect Based on Ito Equation

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