AN EXPERIMENTAL STUDY ON USERS' AND DESIGNERS' PRODUCT FORM PERCEPTUAL IMAGE

摘要

From industrial design, the users' perceptual image and designers' perceptual image are explored, the matching model of them is put forward, and the key technologies and methods are discussed. Taken the mp3 music player form design as an example, protocol analysis, psychometric scale and design sketch etc. are adopted to analyze the acquisition and representation of users' perceptual image and designers' perceptual image, and test the model. This experiment indicated that there is a distinct difference between users' perceptual image and designers' perceptual image, and it is necessary to study users' perceptual image and find out the commonness and individualities for success before product design.