An Analysis of Influence Factors in Choosing High-Rise Residential in Kuala Lumpur, Malaysia

摘要

Living in Kuala Lumpuras city centre of Malaysia, leads shortage of choice for residents in choosing type of house. In this study, fuzzy conjoint model was used, in discussing the result of high-rise residential schemes in Kuala Lumpur. This study purposely done to find the root cause of difficulties in collecting service charge. Previous study on residential schemes in Malaysia found that 50% of housing complex obtain less than 50% payment of service charge, whereas no complex gets collection above 80%. In the other words, 100% collect less than 80%.The survey were conducted among 750 residents who own and stay in their own unit from 150 schemes of high-rise. It also limited to the unit with the price RM250,000 and below. The analysis used to analyse the survey is fuzzy conjoint model where the result were presented in linguistic value of 'influence'. The result shows that affordability was the most influence factor with linguistic value of 'very influence' with score of 0.4651 followed by location and transportation facilities in choosing high-rise residential in city centre of Kuala Lumpur. Whereas management and adore of high rise living at the bottom line of linguistic value of only 'quiet influence'.