Cow-calf producers recognize the value of post-weaning performance information and have collected a large volume of data through alliances and university feed-out programs. These statistics are largely used to address and guide production decisions including genetic, health and management issues. Value Based Marketing (VBM) of fed cattle is increasingly popular, and individual animal value is determined based on specific carcass merits. This system of marketing increases income variability compared to traditional live-weight marketing of fed cattle.
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