OPERATIONS STRATEGY FOR NET-ENABLED COMPANY: B2B OR NOT B2B

机译：网络公司的操作策略：B2B或NOT B2B

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Companies invest in B2B e-commerce tools and hope to reach operational efficiencies. However, aligning business strategy with operations strategy is important for the success of B2B initiatives. This paper discusses the business value and the roles of B2B in the presence of different levels of product complexity and variety.

机译：公司投资于B2B电子商务工具，并希望达到运营效率。但是，对准业务战略与运营策略对B2B举措的成功非常重要。本文讨论了B2B在不同水平的产品复杂性和品种的存在下的业务价值和角色。

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《Annual meeting of the Decision Sciences Institute》|2004年||共6页
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中图分类企业经济;
关键词
B2B; Operations Strategy; Product Complexity; Product Variety;

机译：B2B;运营策略;产品复杂性;产品种类;

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1. Social media brand building strategies in B2B companies [J] . Timothy Cawsey, Jennifer Rowley Marketing intelligence & planning . 2016,第6期

机译：B2B公司的社交媒体品牌建立策略
2. Through the service operations strategy looking glass: Influence of industrial sector, ownership, and service offerings on B2B e-marketplace failures [J] . Eve D. Rosenzweig, Timothy M. Laseter, Aleda V. Roth Journal of operations management . 2011,第1a2期

机译：通过服务运营策略看一眼：工业部门，所有权和服务产品对B2B电子市场失败的影响
3. Special section on From Strategy Frameworks to Value-in-use: Implementing Strategies and Theories of B2B Marketing and Sales Management [J] . LaPlaca Peter J., Lindgreen Adam Industrial marketing management . 2015,第FEBa期

机译：从战略框架到使用价值的特殊部分：B2B营销和销售管理的实施策略和理论
4. OPERATIONS STRATEGY FOR NET-ENABLED COMPANY: B2B OR NOT B2B [C] . Amy Chou Annual meeting of the Decision Sciences Institute . 2004

机译：启用网络的公司的运营策略：B2B或非B2B
5. Operations strategy and B2B eMarketplaces. [D] . Laseter, Timothy Marks. 2003

机译：运营策略和B2B电子市场。
6. Small GTPase Rab2B and Its Specific Binding Protein Golgi-associated Rab2B Interactor-like 4 (GARI-L4) Regulate Golgi Morphology [O] . Megumi Aizawa, Mitsunori Fukuda 2015

机译：小GTPase Rab2B及其特异性结合蛋白高尔基体相关的Rab2B Interactor-like 4（GARI-L4）调节高尔基体形态。
7. Going B2C from B2B : why it is necessary for highly specializes industry companies to expand their communication strategy from a sheer B2B focus to a B2C orientation [O] . Kroll Malin 2014

机译：从B2B走向B2C：为什么高度专业化的行业需要将他们的沟通策略从简单的B2B重点扩展到B2C定位

OPERATIONS STRATEGY FOR NET-ENABLED COMPANY: B2B OR NOT B2B

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