CUSTOMER SATISFACTION IN INDUSTRIAL MARKETS MODELED BY LEVEL OF TECHNOLOGY

摘要

Overall customer satisfaction is an important influence on customer repurchase intentions in industrial markets. Linear models of overall satisfaction indicate that industrial buyers evaluate overall satisfaction differently for offerings containing different levels of technology. This is significant to marketers because it indicates that different factors should be stressed for offerings with different levels of technology. By reallocating resources, managers may increase repurchases from industrial customers.