The policy environment: global influences: This paper provides some ideas on the context for the successful adoption of crop protection practices through knowledge transfer. The key players in the crop protection 'chain' include Government and policymakers, crop protection businesses, land-based industries, farmers and especially the public. Indeed, the concerns of the public in Europe provides a clear illustration of the profound impact that can be served upon other components of the 'chain'. While GM technology could provide technical and economic benefits to farmers, in Europe, societal opposition stimulated regulatory and policy reforms.
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