CREATE THE PRACTICE CULTURE: KEEPING YOUR PROMISES - Service and the Hospital Culture

摘要

How do you make sure that your hospital makes good on your marketing promises? How do you create the “WOW” factor with your architecture and furnishings? How do you create a place where clients like to come? We will see how to turn your hospital into one of your most powerful marketing tools. Most hospitals are designed to be doctor and staff centered. How do we turn that around and make it client and patient centered?