German wineries on the web: A survey of web sites of Mosel-Saar-Ruwerand Pfalz wineries

摘要

In this paper we report results of a survey of web sites by wineries from the Mosel-Saar-Ruwer and Pfalz regions in Germany. The wine industries in both regions are characterized by many small wine growers who process their own grapes and who market some or all of their wine directly to consumers. A surprisingly large share of the wineries' web sites surveyed provide information and also allow the wineries to sell wine through the site. The wineries present on the web are on average larger than theiroffline counterparts, but there is evidence that, small wineries will also participate as e-commerce continues its growth.