METHOD FOR CARRYING OUT SURVEYS BY THE EXCHANGE OF TARGETED INFORMATION BETWEEN USERS AND WEB SITES OF A NETWORK

摘要

The method according to the invention involves a plurality of Web sites each belonging to an editor and on which survey questionnaires may be displayed that are accessible to users distributed by means of a survey network, on the initiative of a plurality of advertisers who wish to carry out market surveys. It comprises the issuing by the advertiser of a survey questionnaire, the answer by the user to this questionnaire, a step where the advertiser asks the user additional questions, the qualification of the user based on the answers made to the additional questions and the provision to the user of a targeted content.