STRATEGIC GROUPS BASED ON MARKET DIVERSITY OF FIRMS IN THE U.S. ROBOTICS INDUSTRY

摘要

This paper examines the market diversity of robotics firms in the United States with respect to the application areas and customer sectors that they serve. The robotics firms vary in their selection of application areas and customer sectors, and more importantly in the degree of market diversity. Based on the degree of market diversity, the robotics firms are classified into three distinct strategic groups: high, moderate, and low diversity groups. Identification of such strategic groups would help robotics firms evaluate their competitive positions as well as competitors’ approach to the market place.