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Assessing Residential Market Transformation Programs Through Retail Sales Analysis

机译:通过零售销售分析评估住宅市场转型计划

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Residential lighting and appliance market transformation programs often focus their efforts on the retail market for Energy Star~(~R) qualifying products. Because of the emphasis on increasing retail sales, the measurement of program effects on sales of qualified products at participating stores is a key indicator of program success. This paper discusses recent efforts to collect and analyze appliance and lighting sales records from stores in the northeastern U.S. This analysis provides insight on the impact of programs on the rebated and un-rebated sales of qualified products at retail stores.
机译:住宅照明和家电市场转型计划常常将其努力集中在能源之星零售市场〜(〜〜河)合格产品的努力。由于强调零售销售额增加,参与商店的合格产品销售的节目效果的测量是计划成功的关键指标。本文讨论了最近努力收集和分析来自东北美国商店的电器和照明销售记录。该分析提供了关于方案对零售商店合格产品的对抗和未回复销售的影响的洞察力。

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