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In ecommerce, customer trust is no longer an option: it is the requirement for success

机译:在电子商务中,客户信任不再是一个选择:这是成功的要求

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Over the last five years there has been a significant increase in the level of exposure to new business risks affecting product and service providers and their customers. These new risks have arisen from the increased use of the Internet technology and the mistrust by customers in security, privacy, and service fulfillment when purchasing online. The World of the Internet has been touted as the greatest enabler of the explosive birth of the new economy, where many business deals will be negotiated and transacted through electronic online facilities. While the potential for rapid adoption of eCommerce was always there its realization and the speed of uptake has been very disappointing to date. Many questions can be raised as to why the new economy is not growing at a faster rate. The new economy's way of doing business offers customers the product and service features not previously available. New technologies enable smaller enterprises to develop business relationships with customers in geographically distant markets. Access to these markets, until recent times was reserved exclusively for large, and financially strong companies that could afford to set up their presence through the representative channels of sales and distribution.
机译:在过去的五年里,影响产品和服务提供商及其客户的新业务风险的接触程度显着增加。这些新风险从互联网技术的使用增加以及在线购买时,客户在安全,隐私和服务履行中的不信任。互联网的世界被吹捧为新经济爆炸性诞生的最大推动者,其中许多商业交易将通过电子在线设施进行谈判和交易。虽然迅速采用电子商务的潜力总是存在,但它的实现速度迄今为止,吸收速度非常令人失望。对于为什么新经济不符合更快的速度,可以提出许多问题。新经济的做法方式为客户提供以前未提供的产品和服务功能。新技术使较小的企业能够在地理位置遥远的市场中与客户建立业务关系。进入这些市场,直到近期为大型和经济上强大的公司预留,这些公司可以负担得起通过代表销售和分配渠道建立业务。

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