In summary, greater trust in organizations doing business on the Internet, particularly with regards to the vital areas of Security, Privacy, and Service, is required for the full potential of eCommerce to be realized. Traditionally in the past, trust in business organizations has been established through a combination of social, business, and legal practices that have developed over time. Many of these practices cannot be replicated in eCommerce transactions. As a result, there is a need for a way to establish trust of eComrnerce organizations by customers. This standard is designed as a continuous improvement agent to help build trust in eCommerce but also to provide a powerful mechanism for continually examining value proposition offered to customers by organizations. The attainment and maintenance of the IES 2001 certification status from a third party approved audit body places an organization in a unique position of customer trust and integrity. Customers are more likely to conduct business with organizations they trust than with those where the concerns and risks associated with security, privacy, and customer's service could easily dilute and materially reduce the actual value proposition offered to customers. It is reasonable to assume that more initiatives similar to those mentioned above will be offered to the market place in the future. This refreshing approach of offering guarantees under the seal for security, privacy, and customer service not only is the right direction for product and service providers but also it is highly wanted by customers.
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