The globalization and deregulation of business environments are rapidly shifting the competitive challenges that telecommunications service providers face. As a result, many of these companies are focusing on the preservation of existing customers and the limitation of customer attrition damages. In this brief paper, we investigate the existence of abandonment routes in the Brazilian telecommunications market, according to the customers' service consumption pattern. A non-linear latent variable model of the manifold learning family is used to segment and visualize the data, as well as to identify typical churn routes.
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