KNOWLEDGE MANAGEMENT IMPLEMENTATION WITHIN TWO GLOBAL E-BUSINESS ORGANIZATIONS: A COMPARATIVE CASE STUDY ANALYSIS

摘要

This paper compares and contrasts the experiences of two global corporations as they have conceived and implemented Knowledge Management (KM) initiatives. After researching management studies on the subject, both companies developed their own KM in eBusiness strategy. The two case studies discussed in this paper highlight Business-to-Business (B2B), Business-to-Consumer (B2C) and Business-to-Employee (B2E) initiatives at these two global organizations.