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ANALYSIS OF KEY SUCCESS FACTORS OF MOBILE COMMERCE APPLICATIONS IN THE AGRICULTURAL SECTOR

机译:农业部门移动商务应用的关键成功因素分析

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Recently there has been a spate of interest in how to find feasible applications for mobile devices. Compared to the great expectations in mobile applications that were created by visionary masterminds, the actual acceptance rates of users both in commercial and private sectors lagged far behind. This is especially true for Europe, whereas in other countries, such as Japan, companies like DoCoMo 1 literally created their own demand. This paper suggests that, instead of pursuing a supply-oriented strategy, it would be better to look at the actual demands of potential users and develop products which would meet their needs. In doing so we concentrated on a specialized sector of the economy, I.e. The agricultural sector, and analyzed the needs of farmers and their willingness to adopt new technologies. A statistical analysis helped us to evaluate our findings and served as the basis for the creation of a set of possible applications that could help farmers to carry out their work more effectively and efficiently.
机译:最近,如何对移动设备寻找可行的应用程序的感兴趣。相比之下,通过远见硕士硕士媒体创造的移动应用中的巨大期望,商业和私营部门的用户实际接受率远远落后。对于欧洲而言,这尤其如此,而在其他国家,如日本,像DoComo 1这样的公司实际上创造了自己的需求。本文表明,这取得了更好地查看潜在用户的实际需求,而不是追求面向供需的策略,而不是迎接其需求的产品。这样做,我们专注于经济专业部门,即,即农业部门,分析了农民的需求及其采用新技术的意愿。统计分析有助于我们评估我们的调查结果并作为创建一系列可能的应用程序的基础,这些应用程序可以帮助农民更有效和高效地开展工作。

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