The aim of this research is to quantify individual willingness-to-pay (WTP) to test effectiveness of Digital terrestrial broadcasting elderly tele-care system.We used contingent valuation method (CVM) to estimate the WTP for this system among 400 citizens living in Japan. The median WTP for this services's monthly fee is estimated to be 431 JPY. The finding suggests that people who cares their health were pay more to use this system. In Japan, over the past few years,attention has been increasingly focused on solitary death in relation to the aging society and the trend towards the nuclear family. Hokkaido University, TV-Asahi, and Iwamizawa-City have implemented a prevention measure with Digital terrestrial broadcasting eldely tele-care system. Although this system is provided for free of charge as a demonstration test, determining the appropriate price is required for Sustainable operation of the service. The aim of this research is to quantify individual willingness-to-pay (WTP) to test effectiveness of Digital terrestrial broadcasting elderly tele-care system.
展开▼
