Mobile Gift Recommendation Framework: A COREL Framework Approach

摘要

This paper proposes a recommendation algorithm for mobile devices based on the COREL framework. In this context, the mobile application market and m-commerce sales have grown steadily, along with the growth of studies and product recommendation solutions implemented in e-commerce systems. The proposed recommendation algorithm is a customization of the COREL framework, based on the complexity of the implementation associated with iOS mobile applications. Therefore, this work aims to customize a gift recommendation algorithm in the context of mobile devices using as main input the user preferences for the gifts recommendation in the Giftr application. This algorithm has been tested through three cycles of tests and improved during it, the results suggest that the algorithm presents a good performance and gifts results based on the user preferences.