UNDERSTANDING TODAY'S PET OWNER AND PREPARING FOR THE FUTURE, PART 1

摘要

Why do people choose to become pet owners? According to a study in the Journal of Consumer Research there are six broad reasons why people own animals: So they can perceive and relate to them as humans (a companion, friend, or family member) this is the most common reason. As pieces of equipment—serve a function. As property for exhibiting or showing—meant to be bought and sold. As status symbols. As ornaments—aesthetic value. As extensions of themselves—objects in their environment.Even if we simply choose the first category, there are huge variations in how the animal is perceived and related to—in other words, the relationship that owners have with their animals impacts their decisions.