Diamonds ARE forever

摘要

Modern Technology means that fewer and fewer people are invovled in making things, just as fewer and fewer people are invovled in growing food. The task for future companies is thus not simply to make things but to communicate in an empathic way the people can relate to, how those things are made. Increasingly, it will be that second aspect, of empathic identification with role models, which will give meaning to people's lives. Companies become icons. So careful though needs to be given to be desing of a company. This is discussed in relation to a new diamond processing company. Copyright direct C 2000 IFAC