Light Rail for liveable cities: Attracting more people to public transport

摘要

National Express Group (Australia) operates three of Victoria's public transport franchises: Swanston Trams, Bayside Trains and V/Line Passenger. As subsidies reduce over the life of the franchises, National Express Group believes the key to commercial success is patronage growth. However, it recognises that this can only be achieved through significant improvements in performance and customer service. This session looks at how National Express Group plans to attract more people onto its tram services by: - making the most of its existing assets and resources; - introducing innovative new services and products; - extending the network; - making tram travel better than other transport options - the car in particular, and by; - ensuring the public know how to get the most from their transport system. One of the fundamental conclusions is that a city cannot be truly liveable unless people can move easily around it. Public transport clearly has a vital role to play in this. However, to succeed in attracting more passengers to public transport, a strategic approach is required involving the government, local councils and other stakeholders to work in partnership with the public transport operator.