Automotive manufacturers are faced with a global, technological challenge. At the forefront is the paradox of modular design and mass production for increasingly narrowly defined markets. Behind the scenes there is an explosion of increasedcomplexity in new technology and enterprise processes. Some manufacturers are beginning to manage this complexity through the intelligent use of information technology. Turning hurdles into competitive strengths, companies can achieve process-based,knowledge-driven digital product development environments. By energising processes and converting information into digitally based knowledge, companies can create a powerful business weapon: the ability to rapidly adapt products to new marketopportunities.
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