The Indian Shrimp Industry plays an important role in the Indian economy, generating annual foreign exchange of US$ 1,000 million during 2006-07 (MPEDA, 2007), enhancing the farm employment by 2-15%, and contributing handsomely to the economic development in the coastal regions (Vasudevappa and Seenappa, 2002, Walker and Mohan, 2009). However, the Industry has shown a peculiar growth of fast rise (1990-1994), sudden decline (1995-1997), slow revamp (1998-2004), and re-decline (2005-2009) in terms of production, export, area under cultivation, and yield (Figure 1). The fluctuating growth behaviour of the Industry has generated various unintended issues like social allegation against shrimp fanning, environmental degradation, economic loss to investors, and uncertainty in cash flows of producers (Vasudevappa and Seenappa, 2002). The persistent production uncertainty of the contemporary periods is a challenge for the Industry's sustainability. Keeping in view the Industry's sustainability in the future, the current research was carried out to design candidate strategies for the Industry by using popular methods of Porter's Five Forces Model and Delphi survey, testing them in a system dynamics model framework to generate various scenarios, and recommending viable sustainable growth strategies for the Industry.
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