Structural changes to the Energy market (initially for Electricity) in New Zealand, are presenting a major opportunity to establish renewable forms of energy generation as sustainable options in a true sense. That this requires certain fundamental shifts in conventional thinking and application is a given, but in the context that it must be based on sound business practice, it is entirely feasible. A focus on the needs of the 'end-user', the Consumer, results in the understanding that theirsituation can be turned around. An orientation is possible which serves their needs best and may well provide a basis for Energy for a sustainable prosperity.
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