Mass customization is becoming an important agenda in industry and academia alike. This paper deals with mass customization from a product development perspective. A framework of design for mass customization (DFMC) by developing product family architecture (PFA) is presented. To deal with tradeoffs between diversity of customer requirements and reusability of design and process capabilities, DFMC advocates shifting product development from designing individual products to designing product families. As the core of DFMC, the concept of PFA is developed to assist different functional departments within a manufacturing enterprise to work together cohesively. A PFA describes variety and product families and performs as a generic product platform for product differentiation in which individual customer requirements can be satisfied through systematic decisions of developing product variants. Based on such a PFA, the DFMC framework provides a unifying integration platform for synchronizing market positioning, soliciting customer requirements, increasing reusability, and enhancing manufacturing scale of economy across the entire product realization process.
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