STUDY ON THE INFLUENCING FACTORS STRAWBERRY PICKING LOYALTY AMONG BEIJING CONSUMERS

摘要

In order to improve the loyalty of Beijing consumers to strawberry harvesting and further promote the development of strawberry industry, based on the data of strawberry harvesting behaviour of Beijing consumers obtained from field research, this paper constructs a logistic model to study and analyse of the data, and obtains the factors affecting the loyalty of consumers to strawberry harvesting, and in view of the problems found in the study, from both producers and the government. The reference countermeasures are put forward.