EMPLOYEE CENTERED IMPLEMENTATION PROGRAMS OF NEW TECHNOLOGIES AND PRODUCTS

摘要

This paper reports the experiences with several employee centered implementation programs, which tried to tackle the deficits of traditional techno-centered implementation strategies. The focus will be on the launch program of the new Mercedes Benz "S-class", which will be introduced in 1991. Detailed program steps, requirements, and implementation experiences are described. Program effects in terms of both social and economic outcomes are discussed.