A Cybernetic/Systemic Notion of Design Thinking in Business

摘要

This paper seeks to define design thinking in business through the ethics and semantics of cybernetics. Design thinking is the cognitive and practical processes in which problems are newly found and solved cybernetically with ethics. In business, design thinking means maintaining the balance between exploitation and exploration. The exploration of a new business opportunity requires observation in the natural context without ignoring the significance of the act of observing. This second-order cybernetic feature can also be found in sketching in the circular form of conversation between seeing as and seeing that. Business requires an integrative mindset in which novelty arises out of a circular interactive system. In this recurrent interconnected system, the delight stemming from creation and collaboration in business can be restored.