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Research on the Impact of Consumers’ Time Sensitivity on E-commerce Free Shipping Strategy

机译:消费者时间敏感性对电子商务免费送货策略的影响研究

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摘要

With the online shopping carnival, e-retailers have to process huge volumes of orders. Logistics enterprises are also overloaded with goods for delivery. It causes deferred delivery. Based on this phenomenon, this paper proposes solving deferred delivery problem from the e-retailers side. This paper builds a dynamic game model between e-retailers and consumers based on the Stackelberg game, with the consumer residual function, considering the difference of consumer’s time sensitivity to deferred delivery. The influence of free shipping strategy and corresponding numerical analysis are carried out. Some management theories and insights are given to provide theoretical support for e-retailers and consumers to make optimal decisions.
机译:随着在线购物狂欢节的到来,电子零售商必须处理大量订单。物流企业的货物也超载。这会导致延迟交货。基于这种现象,本文提出从电子零售商的角度解决延期交货问题。本文基于Stackelberg游戏建立了具有零售商剩余功能的电子零售商与消费者之间的动态游戏模型,其中考虑了消费者对延期交付的时间敏感性的差异。进行了免费送货策略的影响以及相应的数值分析。给出了一些管理理论和见解,以为电子零售商和消费者做出最佳决策提供理论支持。

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