The Impacts of E-Payment System and Impulsive Buying to Purchase Intention in E-commerce

摘要

This preliminary research is motivated by the phenomenon of the use of e-payment as a means of a payment system in E-commerce that makes consumer being impulsive. Nowadays, people prefer to shop online because it is more practical and less time-consuming on purchase. The emergence of e-commerce enhances sales and buying activities by the people and is backed by electronic payment systems or electronic payments, and the public is becoming more compelled to buy online and increasingly frequent buying. Unwittingly people are becoming impulsive and buying without planning, but this helps e-commerce continue to grow today. This study aims to determine whether these variables: E-payment System, Impulsive Purchase, Trust, and Behavior Control affect Purchase Intention in E-commerce. The method used in this research is Structural Equation Modelling (SEM) with purposive sampling for data collecting. Data sample will be taken from Indonesia E-commerce users who mostly used E-Payment Systems. In this preliminary research, the data was taken in May 2020 from 51 respondents. Model building is supported by some previous research and the Theory of Planned Behavior from Ajzen[13]. There are five Hypotheses in this preliminary research, and it found that all five hypotheses are accepted.