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From Traditional Culture to Lifestyle - A Case Study on Local Specialties in the Lingnan Area

机译:从传统文化到生活方式-以岭南地区地方特色为例

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Local specialties or souvenirs are called 'shouxin' in the Lingnan area. Through market research on a number of shouxin enterprises in Zhuhai, this thesis contrasts different products of the same type investigated with multi-dimensional analysis, and summarizes the features and benefits of the various products. Referring to theories and experience of cultural innovation in Taiwan especially the design context "building a brand on the basis of culture and using it in daily life in the form of a specific product", it proposes that souvenir enterprises in Zhuhai could take humanity as the core of its creative design and culture as the basis. It constructs a development strategy and framework of creative design for local shouxin enterprises in Zhuhai.
机译:岭南地区的当地特产或纪念品被称为“寿信”。通过对珠海多家寿信企业的市场调研,通过多维分析,对同类型的不同产品进行了对比分析,总结了各种产品的特点和优势。结合台湾文化创新的理论和经验,特别是“以文化为基础,以特定产品的形式在日常生活中使用品牌”的设计语境,提出珠海的纪念品企业可以以人为本。其创意设计的核心和文化为基础。它为珠海当地寿新企业构建了发展战略和创意设计框架。

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