Understanding Online Purchase Intention from Customer Greater Jakarta Area during Covid-19 Pandemic

摘要

The Covid-19 Pandemic impacts the wheels of the economy, especially in shopping centers that still apply the offline business concept. The government imposes large-scale social restrictions because of its pandemic. Furthermore, several manufacturers are starting to implement online product sales as well. By looking at the conditions in this pandemic, a study was conducted to look at online purchase intention in the Greater Jakarta Area. The results show that online purchase intention occurs from a utilitarian motivation. Thus, it can be concluded that the level of online purchases occurs due to pandemic conditions that have not allowed consumers to shop offline. On the other hand, this is an opportunity for every producer to market and sell their products online.