Profit Expansion Method by Outbound Open Innovation

摘要

Among open innovations, standardization activities that do not cause a drop in profits, such as issuing standard essential patents for standardized technologies, can be said to be offering-type outbound open innovations. Technology providers require a careful strategy to make a profit from standardization activities. The core of this is to determine in what state the technology in the target product itself will be kept, which is the technology control strategy. What is particularly important is to determine what information will be proactively disclosed based on the theory, utility, and implementation of the technology, and what information will be kept secret; furthermore, if multiple technologies are used in one product, it is also important to have a strategy for the proper use of each technology, such as which technology should be kept secret in order to secure profits, and which technology should be disseminated in order to expand the market. In this paper, I examine several cases of standardization and, by focusing on those that earned profits, I present technology management strategies that generate profits using standardization without standard essential patents.