Methodology to prioritize business and technology strategies to provide enterprise competitiveness

摘要

The Technology Management attends the majority of product and manufacturing needs and updates technology directions of the enterprises. One can say that the approach is essentially technological driven, with proper parameters and drivers. Looking for the business side, the current and future drivers are outlined from the determination of the business strategies, driven by market trends, product needs, competiveness, among other factors[13]. This approach is essentially business driven, with proper parameters and drivers. It is fact that the technology management influences the enterprise management, generating new products and opening new markets. Also, it is necessary to the organizations that the strategies defined by the business need to be aligned with the technology strategies and vice versa. Due to the technology and business strategies are generate by different approaches and needs, it becomes necessary to connect them, through adequate methodology. This paper proposes a methodology to approach and align technology and business strategies, using tacit and structured knowledge available in the organizations, through the average knowledge of the various groups on the businesses and technology activities. The proposed methodology is based in a set of premises, criteria and knowledge extracted from the groups, applied to balance and correlate the technological and business strategies to the competiveness attributes, assumed as the necessary solid core. These correlations will establish the connection between the technological and business strategies. This connection will define the hierarchical degree of application of technologies to attend business needs, in environments, characterized by intensive competition and resources limitation.