The Relevance of Social Comparisons for Energy- Saving Behavior: Evidence from a Field Experiment in Singapore

摘要

1.Overall, comparative information about similar social reference points seems to be effective in reducingelectricity consumption for air-conditioning usage.2.Differences in the closeness of similar reference points have no significant impact.3.The reduction of air-conditioning consumption was essentially driven by the individuals with high perviousair-conditioning use.