Drivers to enhance new product development performance

摘要

This study utilizes ordinary least squares (OLS) regression and verifies the framework in the Taiwanese manufacturing industry. The study employed questionnaire survey and collected data from 158 Taiwanese manufacturing companies. The purpose of this study develops an original framework to explore effects of both outward and inward capabilities on corporate competitive advantage through the mediator: new product development performance. Environmental scanning is regarded as the outward capability and locus of planning is regarded as the inward capability. If companies want to increase their new product development performance, they should enhance both environmental scanning and locus of planning capabilities.