Pyramiding 2.0: Exaptation of the Pyramiding Approach to Recruit New Idea Contributors for a Virtual Ideas Competition

摘要

When searching for user innovations, the identification of so called 'technology lead users' is one of the most important tasks. However, scientific literature indicates that the present me assures to search and to recruit new members imply high spreading losses. As a con-sequence we develop the "Pyramiding 2.0" approach. Building on existing literature we develop a theory-motivated approach for systematically recruiting participants for a crowdsourcing environment with the help of a virtual social network. This paper describes our reasons for using the pyramiding approach and elaborates on the supposed benefits that an adaption of the pyramiding search within an online setting implies. Our findings confirm the assumption that the pyramiding 2.0 approach can be successfully applied to recruit new idea contributors for a virtual ideas competition. Moreover, our results show that pyramiding can be applied within a virtual social network, thereby expanding existing literature within the field of pyramiding.