The research on the hypercycle-based hotel product strategic orientation

摘要

As the fast changing development of tourism accommodation sector, specifically of the hotel industry, the development of hotel product increasingly becomes the challenge. The purpose of this study is to analyze the important aspect of the improvement of hotel product strategy in china. First, this paper redefines concept, characteristics and type of hotel product based on the enterprise resource and market segmentation, and then predicts the development trend of hotel product. Second, grounded on the theory of hypercycle, it gives the hotel product strategic orientation in a hotel context. The hypercycle-based product strategy is a new notion. It is characterized by the self-enhancement, mutual enhancement and co-evolution of the hotel product hypercycle system, which including the inner operational catalysis cycle of single hotel product system, the catalysis cycle of the resources, ability and core competence in the system and the cross-catalysis cycle of hotel product systems. Moreover we make a deep analysis of the strategic choice according to the hypercycle-based product strategy.