1. Align Innovation Strategy with Megatrends 1.1 Avoid Fads: Look for Sustainable Change 2. Stick with Your Core and Build Alliances to Fill Gaps 2.1 Universities: Ideation & Early Stage Research 2.2 Institutes: Rapid Prototyping and Scale-Up 2.3 National Initiatives (NNMI) 3. Recognize Opportunity Costs 3.1 Kill Losers Quickly and Accelerate Development of Winners.
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