The Acceptance and Adoption of Smartphone Use among Chinese College Students

摘要

This study aims to develop a questionnaire to investigate the acceptance and adoption of smartphone among college students in China, and to find factors affecting the acceptance and adoption. A total of 402 valid questionnaires were received from Chinese college students. The internal reliability of the questionnaire was pretty high and acceptable (cronbach's a= 0.939). Extended Technology Acceptance Model (TAM) is attempted to be utilized to explain users' Behavior Intention (BI) to smartphone use. Structural Equation Model was used to test the extended TAM, and the results demonstrated majority relationships of the extended TAM. The study also found that social influence, entertainment utility and compatibility of smartphone impact Chinese college students' perceived usefulness and attitude to use. That is very valuable implication for manufacturers to improve smartphone's interactive interface to win bigger market share.