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Brand Advantages and Media Image of Youth Olympic Games Based on Political Communication

机译:基于政治传播的青奥会品牌优势与媒体形象

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摘要

The Youth Olympic Games are global youth brand games based on element definitions of universal values, global justice embodiment, group identity, market potential and so on, games brand advantages are the global implementation of universal values and the construction of youth group identity. The worldwide media image of Youth Olympic Games constructs myth imagination focusing on the personality characteristics of young people, which fits for the pure myth tradition of the Olympic Games, commits to show the innocence and vitality of youth, there are three building models of media image, i.e. the Singapore mode of performance of cultural diversity and city vitality, the Nanjing mode of performance of new forces and China's rise, the western reshaping model of performance of fresh cool breeze and passion element. Understand the nature of cultural politics of Youth Olympic Games, serve for sports development in China and the media industry.
机译:青年奥林匹克运动会是基于普遍价值,全球正义体现,群体身份,市场潜力等元素定义的全球青年品牌游戏,游戏品牌优势是普遍价值的全球实施和青少年群体身份的构建。青年奥林匹克运动会的全球媒体形象构建了以年轻人的性格特征为重点的神话想象力,符合奥林匹克运动会的纯粹神话传统,致力于展现青年的纯真与活力,共有三种媒体形象塑造模型包括新加坡文化多样性和城市活力的表现方式,南京新力量的表现方式和中国的崛起,西方重塑新鲜微风和激情元素的表现方式。了解青年奥林匹克运动会的文化政治本质,为中国和媒体行业的体育发展服务。

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